Store Design:
Creating Sensory-Friendly Spaces
Sensory Modulation – Every sensory element is carefully considered to reduce overwhelm and create comfort
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Color – Calming, non-fluorescent palettes
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Lighting - Adjustable, warm lighting without harsh glare
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Acoustics – Sound-dampening materials and quiet zones
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Smell – Minimal harsh or artificial fragrances and cleaning supplies
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Texture – Varied, comfortable surfaces
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Touch – Fidget-friendly elements available
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HVAC – Consistent, quiet, comfortable temperature control
Thoughtful Transactions – We design every interaction to reduce anxiety and support diverse needs
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Clear wayfinding & signage – with icons, text, and non-verbal cues
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Technology-enabled interactions – offering multi-modal ordering (app, kiosk, counter)
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Public and private zones for different comfort levels
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Flexible space organization – adaptable for community events
Universal Design: Seven Core Principles
Universal Design creates environments that work for the widest possible range of people. These principles guide every design decision at Normal Zebra, ensuring our spaces serve neurodivergent and neurotypical visitors, of all abilities, alike.
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Equitable Use - useful and marketable to people with diverse abilities
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Flexibility in Use - accommodates a wide range of individual preferences and abilities
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Simple and Intuitive - easy to understand, regardless of experience or knowledge
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Perceptible Information - communicates necessary information
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Tolerance for Error - minimizes hazards and adverse consequences of accidental actions
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Low Physical Effort - can be used efficiently and comfortably with minimum fatigue
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Physical Accessibility - appropriate size and space provided for approach, reach, and use